Kristin Ess | Advertising Campaign 

Kristin Ess is a haircare company that focuses on bringing high-end luxury products to their customers at a lower price point. I created a campaign for one of their product lines, Cleanse and Condition. My target audience was split into two sections: 16 to 25 year-olds and 26 to 40 year-olds. Throughout the advertisement, I stuck to the company's clean, minimal color scheme and sans-serif typefaces to maintain consistency within the brand. The social media ads are intended to appeal to young adults, while the print media, such as billboards and magazine ads, are meant for 26 to 40 year-olds.

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Logo Sketches